British Airways Opens the Door to the Best-Kept Secret of the French Riviera
For decades, the French Riviera has been synonymous with glamorous destinations such as Nice, Cannes and Monaco. Yet many seasoned travellers and property buyers have long preferred a quieter stretch of coastline further west, between Saint-Tropez and Marseille, where pine-covered hills tumble into turquoise waters and authentic Provençal villages still dominate the landscape.
Now, thanks to British Airways’ new direct flights from London to Toulon-Hyères Airport, this previously under-the-radar corner of the Côte d’Azur is becoming significantly more accessible to British visitors and second-home buyers.
The new route shines a spotlight on what many locals and property experts consider one of the most beautiful and unspoilt stretches of the Mediterranean coast. From the golden beaches of Le Lavandou and the flower-filled streets of Bormes-les-Mimosas to the beautiful harbours of Bandol and Cassis, the region offers everything people love about the South of France, but without many of the crowds associated with the Riviera’s more famous hotspots.
A New Gateway to the Western Riviera
The launch of British Airways’ direct service to Toulon represents a significant development for the region. Previously, many visitors relied on airports in Nice or Marseille before undertaking lengthy onward journeys. The new route places travellers directly at the heart of the Var coastline, within easy reach of some of the Riviera’s most sought-after destinations.
For property buyers, improved connectivity often translates into increased demand and greater long-term appeal. Areas that were once considered hidden gems suddenly become viable options for weekend escapes, extended stays and year-round living.
The French Riviera That Many Buyers Prefer
According to Home Hunts Director Tim Swannie, the coastline between Marseille and Saint-Tropez has long been one of the South of France’s most desirable yet underrated property markets.
“The new British Airways flight is a real game changer. Buyers can now arrive directly into the region and be at their villa, apartment or favourite seaside village in a fraction of the time. Accessibility has always been important and this route makes the area even more attractive.”
Authentic Provence Meets Riviera Glamour
What makes this coastline particularly special is its remarkable diversity.
The medieval village of Bormes-les-Mimosas overlooks one of France’s most beautiful coastlines. Le Lavandou offers twelve sandy beaches and a relaxed seaside atmosphere. Hyères provides access to the spectacular islands of Porquerolles and Port-Cros, Toulon offers city living and Bandol, Sanary and Cassis offer fishing village vibes on a large scale.
Yet despite its beauty, much of the region remains protected from overdevelopment. Vineyards, pine forests and nature reserves still dominate the landscape, creating a sense of space and authenticity that is increasingly difficult to find elsewhere on the Mediterranean.
Why International Buyers Are Taking Notice
Home Hunts has seen growing interest from British, American and northern European buyers searching for homes along the Provence coast.
“Buyers are increasingly looking for lifestyle as much as property,” says Swannie. “They want beautiful surroundings, excellent restaurants, marinas, beaches and outdoor living, but they also want authenticity. This part of the Riviera delivers all of that.”
From contemporary sea-view villas and waterfront apartments to traditional Provençal estates hidden among vineyards, the region offers a broad range of property opportunities.
Finding Your Dream French Riviera Property with Home Hunts
For international buyers navigating the French Riviera and Provence property markets, expert guidance is invaluable.
Home Hunts works with a carefully selected network of estate agents and property professionals across the French Riviera and throughout France, helping buyers access the finest properties available while providing independent advice throughout the purchasing process.
“Our clients benefit from having a single point of contact and access to a huge range of properties across the market,” says Swannie. “We help them find the right home, negotiate effectively and manage the buying process from start to finish.”
With British Airways now providing direct access to Toulon, this beautiful stretch of coastline is likely to attract even greater attention in the coming years.
For buyers seeking a more authentic Riviera experience, the coast between Marseille, Toulon and Saint-Tropez may no longer remain one of France’s best-kept secrets.
If you are considering property in Provence or the French Riviera and you have some questions about life in France , contact us by email or on +33 970 44 66 43 to ask any questions, we will be delighted to help. Alternatively, visit the Home Hunts website to search through thousands of luxury french properties.
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