St. Tropez situated on the Riviera in the VAR needs no introduction. Think St Tropez and justified images of the iconic Brigitte Bardot and luxurious yachts in the Port spring to mind. Investing in luxury property in St Tropez is not a gamble but a dead cert.
The town originally takes its name from an early legendary martyr Saint Torpes, who was washed up on the shore in a rotten boat. A far cry from the legendary glamorous vessels that are moored or cruise into the port nowadays. St Tropez prides itself, not only on its reputation for the party scene but also on being a relatively unspoiled fishing village. The narrow streets are full of beautiful boutiques and the local cafés and restaurants on the port are a haven for spotting the international jet-set and famous celebrities.
The famous Place des Lices hosts a twice-weekly Provençal market; the old cafés frequented by the artists from every epoch still gather to reminisce. The glamour is evident from the names of the designer shops jostling for space in the maze of streets and the yachts moored in the port, however it’s the legendary beach clubs of Pampelonne that attract the rich and famous from all over the world. Tropezien beaches are found along the coast in the Baie de Pampelonne, known by the residents as Grania (pronounced Granny-ay). The five kilometre shore of Pampelonne hosts a collection of individual beaches, each with its’ owns private or public area and for the less modest sunbathers there are several naturist beaches. Some beach restaurants, like Club 55, remain open all year catering for the winter crowd in search of sunshine, good food and great wines. Most start to open their doors for the Easter period, with their attendant boutiques opening up and offering lunchtime fashion shows during the long lazy days of June until September.
For property investors and people looking to buy in the St. Tropez area, the rental return is extremely lucrative, Russian oligarchs, celebrities and heads of state will pay up to 230 000 euros per month for first class, luxury properties over the summer months.
For Judith Davis, manager of the Luxury Rentals office at Sothebys, the current rental market is extremely busy. “St Tropez seems to become more and more popular each year. The luxury properties we manage in this area are invariably full throughout the summer season year upon year” she says. “Since mid February we have been extremely busy with enquiries and visits with a lot of interest from Russian clients but also the English market is staying buoyant – I think people are cutting their budgets in other areas but their holiday remains important.”
“St Tropez offers something for everyone, if you are looking peace and tranquillity, a destination to impress friends or business associates or a non-stop party it can all be found here. Our clients come from all over the world from Russian businessmen to Hollywood celebrities and many come back year after year.”
So what and where are exactly these luxury properties which command such a high price? One example of an exceptional property for sale is an estate on the market for 11,000,000 euros, situated within one of the most appreciated areas of Saint-Tropez, a few steps from beaches and village center. Nestled in a flat landscaped garden of more than 6000 m ², the house offers vast volumes with two living rooms, dining room, six bedrooms plus ensuites, study and kitchen. It has also been finished to a high standard and there is a 12 metre swimming pool with pool-house and tennis court.
Similar properties to this villa can command monthly rentals of between 90,000 to 180,000 euros, according to Celia Ford-Drummond, the HOMEHUNTS consultant responsible for the St Tropez region.
Luxuriously lapping against the seashore, rare properties such as this waterfront house, situated in one of the most exclusive estates of Saint-Tropez, are extremely sought after. The ground, flat and landscaped, offers an extraordinary view onto the Mediterranean and Pampelonne beaches. The property comprises five bedrooms as well as a child’s bedroom with swimming pool, garage and is for sale at 22,000,000 euros.
But without a doubt this property wins hands down the prize for one of the most outstanding views currently available in our St Tropez collection. On the market at 12,000,000 euros located in Grimaud and overlooking the Saint-Tropez bay, the architecture is a mix between the traditional Bastide offering a contemporary spirit. All rooms are light and bright with good volumes with the master suite opens onto an art gallery and private office and two guest bedrooms. Living areas extend toward large covered terraces, bordered by the landscaped gardens and infinity pool. Perfectly constructed to host large events and receptions, there is an independent studio, caretaker’s accommodation. This property is beautifully presented and would command monthly seasonal rental prices of 30,000 euros.
Investing in luxury property, especially in areas such as St Tropez, offers not only a guaranteed return but an ever increasingly magnetism to this extraordinary location.
To see our full collection of St Tropez properties please visit www.home-hunts.com